Great for kids. Features a plastic nameplate on the back to write in a name. Velcro® flap closure to keep food hot or cold. Bag measures 7.25" W x 19.25" H x 5" D (18.5 x 49 x 12.5 cm). This insulated bag is also great for picnics, field trips, or school lunches. Sustainable reusable product eliminates waste from plastic bags.